INVESTING IN SUPERSTARS

Superstar firms are household names. Giants of the business world always in the headlines. But it’s tough staying at the top. How super are these firms, and are they capable of providing sustainable, long-term investment returns?

THE SUPERSTAR ECONOMY

The superstar economy describes the emergence of a small number of extremely profitable companies that dominate the markets in which they operate. It is one of the key economic phenomena of our times, and one that has profound implications for the world around us and the decisions we take as investors.

OUR RESEARCH AND INSIGHTS

Our experts turn the spotlight on the superstar economy. We scrutinise the good, the bad and the ugly. Delving deeper to learn more about superstar firms and guide sustainable investment decisions.

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